Why did we build this?

Have you ever heard the phrase “measure twice, cut once?” This old adage encouraged carpenters to check their measurements twice before cutting wood. If the measurement is wrong, you’ll have to cut again– wasting time, materials, and money.

Nowadays, the phrase has evolved to demonstrate the importance of planning before diving in. I can tell you firsthand how difficult it is to work on content and design simultaneously. At least for me, I tend to get caught up in how everything should look, and lose sight of what message I’m trying to communicate.

It may seem counterintuitive to plan out your deck in Notion and then design it in another platform (Powerpoint, Google Slides, Canva, Figma, etc.). But trust me– Not only will this focus your attention on what you need to communicate in your deck, it will make the deck design process go much faster.

Take some time to nail your story before jumping into building the deck. You’ll be glad that you did.

Fundraising Advice


Track your fundraise

Fundraising is largely a numbers game. The more investors you talk to, the greater likelihood of hitting your fundraising goal.

We suggest identifying at least 35 investors to reach out to, split into 3 tiers:

  1. Tier 1 -(~ 5 investors) - Your most ideal investors, based on thesis match, testimonials of funded founders, strategic alignment, and any other metrics you value.
  2. Tier 2 - (~ 15 investors) - Good, solid investors you would love to have on your cap table.
  3. Tier 3 - (~15 investors) - Good investors who, for one reason or another, are less attractive to you than those in Tiers 1 or 2.

<aside> <img src="/icons/arrow-right_gray.svg" alt="/icons/arrow-right_gray.svg" width="40px" /> We built a database to help you keep track of your investor outreach!

Investor Pipeline

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Start with Tier 3 first. You don’t want to sit down with your Tier 1 investors until you have perfected your pitch. When meeting with investors in Tiers 2 and 3, pay close attention to their behavior during the pitch: