Guidance

Your opening slide sets the tone for the entire pitch. The goal for this slide is to communicate who you are with as few words as possible. Picture this as your Times Square billboard.

Anticipate this slide staying up for a while– It may be on screen during introductions, small talk, waiting for everyone to arrive, etc. Give the room something nice to look at.

Checklist

• [ ] Name of company/logo
• [ ] Brand Colors
• [ ] Who you are in 10 words or less
  • [ ] Communicate the customer (B2B vs. B2C) if possible.
  • Ex. “Customer Intelligence Platform” communicates a B2B business model.
• [ ] Two sentences max

Inspiration

The slide above is from Databook’s $5m Series Seed (2020) and is a great example of communicating who you are as simply as possible.

<aside> <img src="/icons/compose_blue.svg" alt="/icons/compose_blue.svg" width="40px" /> Now it’s time to internalize this.

• Jot down some planning notes
• Write out the content of your slide
• What visuals and design style should this slide include?

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