The go-to-market (GTM) slide outlines the strategy and tactics your company will use to reach, engage, and convert customers. This slide should communicate your deep understanding of the market, and your approach to winning it over.
Start narrow and specifically: What audience or market are you going after first? Why this market? What is your plan for rolling out your product to a larger population or geographic region?
Drill down on the specific campaigns you will utilize:
Data such as customer acquisition cost (CAC) and conversion rates can be a useful addition to this slide.
The above slide is from Square’s $200m Series D round (2012). While I’m not a big fan of how this slide looks visually, it checks all the boxes of what should be included in a GTM slide.